Six seconds.
The length of each video Shawn Mendes consistently posted to Vine in 2013.
The videos he posted to Vine, Twitter and YouTube were the start of the success he has today.
The 20-year-old from Toronto is the poster child for using your resources. He dedicated his time to posting on social media, grew a following and created a career.
This career, including being the the third-youngest solo artist to achieve three No. 1 albums, began with Andrew Gertler stumbling across Mendes’ cover of A Great Big World’s “Say Something.” Mendes was 15 at the time.
Gertler, now Mendes’ full-time manager, sent the clip to Ziggy Chareton of Island Records who had interned at Atlantic with Gertler during college and the Mendes family was flown to New York.
The rest is a story one could probably guess. His debut album was a success, largely due to his already large following on social media.
Saying from the start he wanted to remain down-to-earth and real, creating and writing his own music, Mendes did just that.
He writes about relationships, both the ups and the downs. Singles such as “Stitches,” “Treat You Better” and “There’s Nothing Holding Me Back” all peaked at No. 1 on Billboard’s Hot 100.
Billboard describes these songs as, “…a song that reminds all of us of our first heartbreak…makes just about anyone wish Mendes was pining for their heart…an adrenaline-pumping love song with growls guaranteed to make you swoon and maybe even fist-pump, too.”
Mendes’ fourth No. 1 single is different though. It searches through the ups and downs Mendes has with himself, not relationships.
It describes his battle with anxiety, and how he copes when feeling overwhelmed and insecure.
The opening lyrics “Help me, it’s like the walls are caving in / Sometimes I feel like giving up” are repeated throughout the song, along with “No medicine is strong enough / Someone help me / I’m crawling in my skin/ Sometimes I feel like giving up / But I just can’t.”
Mendes’s most vulnerable track is described by Billboard as a beautiful contrast to his other work. “The lyrics in the verses beg for assistance during an incredibly painful time, contrasted by powerful shouts in the chorus, they wrote. “In My Blood” stands apart from Mendes’ past work by featuring more electric guitar, creating an effect that’ll send chills down listeners’ spines.”



